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Selgros

  • Selgros
  • Selgros
  • Selgros
  • About the Project

    In order to mark the Back to school period in Selgros stores, WAVE created a character named ?IRE?EL, with the purpose of drawing the consumers’ attention and gain their loyalty.

    We connected the brand to the consumers through this amusing and engaging character, which generated positive emotional impact.

    Client :

    Selgros

    Categories :

    Brief Us