For some years, Wave has been conducting several types of youth advertising campaigns:

Educational campaigns

These campaigns target young people as receivers of a certain message or idea that your company believes in. Their main goal is to change perceptions and even behaviors of kids and teenagers, both of whom are at an age when guidance is needed.

Sampling campaigns for youth

The on-campus sampling activity as a part of an integrated youth advertising strategy follows the general rules of a regular sampling campaign. The main characteristic of a sampling campaign for youth is that the products meet their potential customers in schools and on universities campuses.

Events for youth

Youngsters, especially teenagers, are always on the move, constantly seeking new places to go and new activities to experience. When events are being organized just for them, there will always be a packed crowd of teenagers wanting to make the most out of each and every moment. Wave is specialized in organizing youth events like concerts, sport tournaments, camps, multi-products and co-marketing promotions, and informal discussions.

Find out here about one of the latest youth campaigns organized and implemented by Wave.